Selected work / Ecommerce + Custom Website
Resting Beef Face
A storefront built around the business behind the products.
Resting Beef Face is a tallow skincare brand with an ecommerce website being built around the complete customer journey—from discovering products to purchasing, payment, and shipping.
The storefront is in development and scheduled for a Q4 2026 release. The project brings the brand, product catalog, ecommerce experience, Square integration, and shipping together in one responsive website.
01 / The storefront
More than a product catalog.
Ecommerce for a physical product business is not just a set of product pages. The storefront has to carry the brand, support purchasing, and stay connected to the systems that handle payment and fulfillment.
Resting Beef Face is being built around that full problem—not only how the products look online.
The storefront is only one part of ecommerce.
02 / Product catalog
Products need structure before they need pages.
Good ecommerce architecture starts with the product model. Before product pages can work well, the catalog needs a predictable structure for what is sold, how it is described, how it is priced, and how imagery supports each item.
For Resting Beef Face, that means structuring skincare and personal-care products—such as tallow balms, creams, soaps, and related items—into a catalog the storefront can present consistently.
Products
Physical skincare and personal-care items such as tallow balms, creams, soaps, and related products.
Product information
Descriptions and details the catalog needs before pages can present them clearly.
Pricing
Product pricing held as structured commerce data, not decorative page content.
Product imagery
Images associated with products so the catalog can present them consistently.
Organization
A predictable structure for presenting the catalog across the storefront.
03 / Commerce integration
The website and the payment system need to agree.
Square provides the commerce layer behind the transaction, while the website controls how customers discover and interact with the products.
The integration needs to keep those responsibilities connected without allowing the payment platform to dictate the entire website experience.
That is an engineering problem as much as a design one: the storefront and the payment system have to stay aligned as products, checkout, and fulfillment come together.
01
RBF storefront
02
Square
03
Transaction / payment
Conceptual view of the storefront and Square connection, not an implementation diagram.
04 / Fulfillment
Checkout isn't finished when payment succeeds.
Selling a physical product means the transaction has to lead somewhere. Shipping is part of the purchasing system, not an unrelated feature added after checkout.
The current build treats fulfillment requirements as part of the commerce flow.
05 / Storefront experience
Make buying straightforward.
Once the catalog is structured, the storefront still has to guide the customer through a clear path to purchase.
Ecommerce usability doesn't need to be clever. Customers should be able to understand the product, find what they need, and know what to do next—while the visual identity of Resting Beef Face stays intact.
01
Discover
Understand the brand and products.
02
Browse
Find relevant products in the catalog.
03
Understand
Get enough product information to make a decision.
04
Purchase
Move clearly toward checkout.
06 / Responsive web
The store has to work wherever the customer finds it.
Product discovery increasingly happens on small screens, but shrinking a desktop storefront is not enough. Navigation, product information, purchasing controls, and checkout interactions all need to remain understandable and usable at narrower widths.
That includes readable product details, comfortable touch targets, usable forms, and a layout that keeps browsing and buying clear on phones as well as larger screens.
07 / Quality
Commerce still has to be good web development.
Ecommerce functionality does not replace the fundamentals. The website still needs clean structure, usable interfaces, accessible content, sensible performance, and a foundation search engines can understand.
Those are constraints we build with rather than audits we plan to run after launch.
Semantic structure
Meaningful HTML that keeps content and navigation understandable.
Accessibility
Usable interfaces that do not rely on appearance alone.
Performance
A storefront that stays responsive under real product and media weight.
Responsive behavior
Layouts that remain usable across phone, tablet, and desktop widths.
Maintainability
A codebase that can continue changing as products and requirements change.
SEO foundations
Page architecture and metadata that help search engines understand the business.
08 / Search foundation
Products need to be understandable outside the storefront too.
Search visibility begins with how the site is built. Product pages, supporting content, navigation, metadata, and internal relationships should give search engines a clear picture of what the business offers.
Technical SEO foundations are being considered during development—not treated as a separate campaign after the storefront is finished.
09 / Behind the storefront
The owner has to use the website too.
Ecommerce has two audiences: the customer buying the product and the business managing what happens behind the storefront.
A successful implementation needs to consider both sides. Customer-facing convenience should not create unnecessary operational work behind the scenes.
The exact administrative tools for Resting Beef Face will continue to take shape with the project. The principle is already clear: the storefront and the work behind it have to remain usable together.
10 / In development
Built carefully before it's called finished.
Resting Beef Face is currently in development. The storefront, commerce integration, shipping requirements, responsive experience, and technical foundations are being built and refined before the project is treated as complete.
Public release is scheduled for Q4 2026. We'll update this project record as the website moves toward launch.
The takeaway
The storefront and the business behind it have to work together.
A good ecommerce website is not just a collection of product pages. Brand, products, purchasing, payment, fulfillment, performance, and maintainability all meet in the same system.
The goal with Resting Beef Face is to make those pieces feel simple to the customer without ignoring the complexity required behind them.
Related work
More project records.
Selling something online?
Build the store around the business.
Products, payments, shipping, content, and the customer experience all need to work together. We build ecommerce websites around those requirements instead of forcing the business into a generic template.