Custom software
- Multi-tenant SaaS platforms
- Learning management systems
- Time + invoicing software
- Business workflow systems
- Portals + dashboards
About Red Diesel Creative
20+ years building for the web. Still hands-on.
Red Diesel Creative is an independently owned web development company focused on custom software, high-performance websites, and technical SEO.
For more than two decades, we've been building for the web—from websites and custom CMS platforms to multi-tenant SaaS applications, learning systems, business software, APIs, and integrations.
We've kept RDC deliberately small. No unnecessary agency layers. When you work with us on the technical side, you work directly with the developer responsible for understanding, architecting, and building the work.
The people behind RDC
Two owners. One deliberately small company.
Red Diesel Creative is owned by Rick and Aneta Dang. We've kept the company intentionally small, direct, and hands-on.
Rick
Rick leads the technical work: software architecture, web development, custom applications, technical SEO, search strategy, implementation, and ongoing technical work. He has 20+ years of experience building for the web.
Aneta
Aneta keeps the lights on. Not every important part of a business happens in the code. She is an owner of Red Diesel Creative and the foundation behind it, helping keep the business running so the technical work—and the direct client relationships that go with it—can keep moving.
Direct involvement
The person discussing the solution is the person building it.
There are no layers of account management between the conversation and the code. Requirements don't have to travel through a chain of handoffs before they reach the person making the technical decisions.
That means faster communication, fewer assumptions, and direct access to the person responsible for the architecture and implementation.
Direct communication. Senior involvement.
Approach
Start with the problem. Technology comes later.
We want to understand what you're trying to accomplish, what's getting in the way, and how the business actually operates.
Sometimes the answer is custom software. Sometimes it's a better website. Sometimes the right answer is to use something that already exists.
We're interested in building the right thing—not the biggest thing we can sell you.
Built experience
More than websites.
Twenty-plus years on the web means we've worked through a lot of change. Technologies come and go. The fundamentals don't.
We've built multi-tenant platforms, learning management systems, time and invoicing software, custom content management systems, portals, dashboards, APIs, integrations, and websites of all sizes.
Web platforms
- Custom websites
- Custom CMS platforms
- Structured content systems
- Performance-focused builds
Systems + integrations
- APIs
- Third-party integrations
- Authentication + permissions
- Reporting
- Administrative tools
Search + performance
- Technical SEO
- Site architecture
- Structured data
- Accessibility
- Core Web Vitals
That experience matters most when a project stops being straightforward.
How we work
Direct, practical, and built around the project.
The process stays focused on understanding the work, choosing the right architecture, building carefully, and improving the system after launch.
01 / Understand
Understand the problem
We start with the business requirements, existing constraints, users, workflows, and what success actually needs to look like.
02 / Architect
Design the right solution
We decide what should be built, what should be reused, and how the pieces need to work together before adding unnecessary complexity.
03 / Build
Build with the future in mind.
Development happens with performance, accessibility, SEO, maintainability, and future change considered from the beginning.
04 / Improve
Keep improving
Launch is a milestone, not the end of the system. We can continue with features, integrations, optimization, modernization, and ongoing development.
Long-term thinking
Built for what happens after launch.
Software rarely stays exactly as it was on launch day.
Architecture, maintainability, performance, accessibility, and SEO are considered while we're building because the project will need to change as the business changes.
The goal isn't just to ship something that works today. It's to leave you with something we can keep building on tomorrow.
Have something to build?
Tell us what isn't working.
Tell us what you're trying to accomplish. We'll figure out what should be built—and what shouldn't.
Start a Project →